Template Creation Checklist

We created a checklist to help you quickly and efficiently organize your templates, with fewer mistakes and bigger success. 

  • Template name should follow a naming convention: e.g. XXXX_Daily_Theme_MM-DD-YYYY
  • Add a tag to your template to help you manage/reuse it in the future, also easy to find it
  • Preview the content on different devices (desktop and mobile), and the content complies with the CAN-SPAM Act
  • Check all the links in the template and make sure it's valid
  • An unsubscribe button/link is included in your template
  • Optional: Set up a preview text (this can also be done when creating the campaign)
  • Your logo, copyright footer (if any), and physical address are included
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