We want all of your marketing emails to reach your recipients’ inboxes successfully and maintaining a good reputation is the key to high email deliverability. View your current email sending reputation health under Settings -> Account Information -> Reputation Health
Review the key metrics of your email performance (bounce rate, complaint rate, open rate) on this dashboard. The goal is to keep your bounce rate under 2% and your complaint rate under 0.1%.
Reputation Health Gauge Chart
Your email reputation health is based on the average of your last 7-day’s bounce, complaint, and open rates. View your reputation health using the gauge chart on the Settings tab:
How your health status is defined
Healthy: All Bounce/Complaint/Open Rates are Healthy.
Warning: One or more of the Bounce/Complaint/Open Rates is in Warning.
Risky: One or more of the Bounce/Complaint/Open Rates is Risky.
How your reputation health is calculated
The status change wouldn't be triggered if you sent less than 500 emails in the last 7 days because the results are unreliable due to the small sample size.
The status is calculated based on the following if you sent more than 500 emails in the last 7 days:
Bounce Rate: Healthy (0%~ 2%) --- Warning (2%~5%) --- Risky (> 5%)
Complaint Rate: Healthy (0%~ 0.1%) --- Warning (0.1%~ 0.3%) --- Risky (>0.3%)
Open Rate: Healthy (>10%) --- Warning (5%~ 10%) --- Risky (<5%)
Warning: Action Needed. Your account is under review; please follow the best practices to increase your engagement and decrease bounce/complaint/open rates to improve your sending reputation.
Risky: Action Needed. Your account is suspended and under review; we may pause your account's ability to send emails. If you would like us to review your account, please contact us with the details of changes you made to solve the issues and improve your sending reputation. We will unlock your account if the problems drop to an acceptable level.
We only monitor your sending status to protect your reputation as a sender and to ensure that MailExpress' domains and other customers' ability to send emails aren't affected.