You can personalize or customize your email campaigns using merge tags.
Merge tags are tags that are replaced before sending out the message. The format of the merge tag is the following: You can use any of the standard merge tags below. In addition to that, every custom field has its own merge tag.
| Merge Tag | Description |
| [MERGE_FIRST_NAME] | |
|
[MERGE_LAST_NAME]
|
|
| [EMAIL] | |
|
[EMAIL_ADDRESS]
|
|
|
[SEND_DATE]
|
|
|
[LINK_UNSUBSCRIBE]
|
|
| [LINK_BROWSER] |