Use Merge Tags for Personalization

You can personalize or customize your email campaigns using merge tags.

Merge tags are tags that are replaced before sending out the message. The format of the merge tag is the following: You can use any of the standard merge tags below. In addition to that, every custom field has its own merge tag.

*Noted that merge tags will NOT be converted to values until the mail is sent out OFFICIALLY instead of a test send. Therefore, the desired result could only be seen in an official send of mails.

Merge TagDescription
[MERGE_FIRST_NAME] 
[MERGE_LAST_NAME]
 
[EMAIL] 
[EMAIL_ADDRESS]
 
[SEND_DATE]
 
[LINK_UNSUBSCRIBE]
 
[LINK_BROWSER] 
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