How to add Google Analytics tracking

You can add your own custom UTM parameters to the links within your campaign content or template, so that they can be tracked in Google Analytics.

For example, if you want to use:

  • utm_source: promotion
  • utm_medium: email
  • utm_campaign: helpcenter

on one of your links, modify the link so it looks like this:

https://www.mailexpress.com/?utm_source=promotion&utm_medium=email&utm_campaign=helpcenter

Check this tool to easily add campaign parameters to URLs so you can measure the email campaign performance in Google Analytics.

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